When people ask me what the secret is to making films, my answer is simple: the trick is always in the story. But of course, it is never only that simple. A good script is a given, as are strong casts and the right team behind the camera. Those are the foundations. Yet over time, I have come to realize that filmmaking today requires us to think beyond the script and the set. We must also think about the screen, the audience, and the journey of the story once it leaves our hands.
As a filmmaker, I am often asked what I have learned along the way; what I would tell someone starting out, or even those who have been working as long as I have. Attending the YouTube TV/Film Day in Lagos gave me another opportunity to reflect on how the industry is shifting and what keeps me grounded. These are some of the lessons I now carry with me.
1. The trick is always in the story
No matter the format, length, or platform, it begins with the story. A viewer will forgive budget limitations, new talent, or even unfamiliar settings if the story connects. But if the story is weak, no amount of production polish will keep people watching. As filmmakers, our first task is to craft stories that reflect real lives and emotions. A character’s triumph, a family’s struggle, a moment of laughter. These are what audiences hold on to long after the credits roll.
2. Never compromise on quality
Quality is not about big budgets alone. It is about respect for the audience. In a world where viewers can choose from thousands of films and series with a click, they will not wait for a story to “get better later.” That means sound, lighting, editing, and acting must all meet a standard that keeps them engaged from the start. Even when working with limited resources, I push myself and my team to raise the bar.
